Courses:

Marketing Management >> Content Detail



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Calendar

Lec #Topics
1Lecture: Introduction
2Lecture: The Customer Decision Process
3Case Study: Vicks
4Lecture: Marketing Strategy 1
5Lecture: Marketing Strategy 2
6Case Study: Vestron
7Case Study: Barco
8Lecture: New Product Development
9Case Study: Optical Distortion
10Lecture: Pricing
11Case Study: Tweeter etc.
12Lecture: Management of Marketing Channels 1
13Case Study: Boston Whaler
14Lecture: Management of Marketing Channels 2
15Case Study: Michael Bregman
16Lecture: Advertising
17Lecture: Advertising at Nike
18Lecture: Conclusion

 








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