Courses:

Marketing Management >> Content Detail



Lecture Notes



Lecture Notes

Lec #Lecture Notes
1Lecture: Introduction (PDF)
2Lecture: The Customer Decision Process (PDF)
3Case Study: Vicks
4Lecture: Marketing Strategy 1 (PDF)
5Lecture: Marketing Strategy 2 (PDF)
6Case Study: Vestron
7Case Study: Barco
8Lecture: New Product Development (PDF)
9Case Study: Optical Distortion
10Lecture: Pricing (PDF)
11Case Study: Tweeter etc.
12Lecture: Management of Marketing Channels 1 (PDF)
13Case Study: Boston Whaler
14Lecture: Management of Marketing Channels 2 (PDF)
15Case Study: Michael Bregman
16Lecture: Advertising (PDF)
17Lecture: Advertising at Nike
18Lecture: Conclusion (PDF)

 








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