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LEC #TOPICSKEY DATES
Introduction
1Strategy and Technology: Creating, Capturing and Delivering Value
Part 1. Understanding the Evolution of Industries
2Case: Surface Logix2 page paper due
3Case: Calloway Golf and the Big Bertha
4Case: Ventures in Salt: Compass Minerals2 page paper due
5Case: Synthes
6Case: Goodyear: The Radial Tyre Decision
7Pause for Reflection: Competing across the Life Cycle
Part II. The Disintegrating Value Chain
8Case: Abgenix and the Xeno Mouse2 page paper due
9Case: Xerox Technology Ventures: March 1995
10Case: Intel Labs and the Crisis in Photolithography (A)2 page paper due
11Pause for Reflection: Competing across the Value Chain
Part III. Strategy in a Networked World
12Case: Qualcomm Inc., 2004
13Case: Nokia and Project Oxygen
14Case: Ember Corporation
15Case: HP: Carly's Dilemma
16Pause for Reflection: Competing in Networked Worlds
Part IV. Strategy in Practice
17Case: Corning Inc.: Research Strategy in 2003
18Lecture: Tools for Technology Strategy
19Case: We've got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business
20Case: Kirkham Instruments
21Case: Allstate Chemical Company: The Commercialization of Dynarim
22Pause for Reflection: The Role of the Analyst
Part V. Wrap Up
23Highlights from Term Projects3 or 4 groups will be asked to present the results of their industry analysis
24Conclusion

 








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