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Introduction to Marketing >> Content Detail



Related Resources



Related Resources

The following websites are resources for the case discussions and simply for some fun exploration. This list also contains links to professional organizations for marketing and the various functions in marketing. Prof. Hauser has also listed some of his recent publications.



Introduction and Positioning


American Marketing Association

INFORMS Society of Marketing Science

Marketing Science Institute

Academy of Marketing Science

Marketing Virtual Library



Barco


Barco

Sony



Calyx and Corolla


Calyx and Corolla

1-800-Flowers

FTD



Product Design


Product Development Management Association



SWA


Southwest Airlines



Brita


Brita

Procter and Gamble

PUR Water Filters



Consumer


Association of Consumer Research

Marketing Research Professionals

Virtual Customer Website (with demos)

Voice of the Customer

On-line Focus Groups



Intuit


Intuit



Tivo


Tivo



Advertising


Advertising Research Foundation

Data on Television Advertising

Library of 700,000 Advertisements



Swatch


Swatch



BMW Films


BMW Films

BMW

Scion (Toyota)



Pricing


Pricing Professionals



Tweeter, Etc.


Tweeter

Best Buy

Circuit City

Editoral. "Lechmere: Joining the Ghosts of Retailers Past." Boston Business Journal, August 8, 1997. Available at the Boston Business Journal Web site (This site requires free registration to access content.).



Channels


Channels Professionals



Aravind


Aravind


 








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