Courses:

Introduction to Marketing >> Content Detail



Assignments



Assignments

Special software is required to use some of the files in this section: .xls.

The assignments presented here are the discussion questions for the class.  They are meant to be read through before class, to provide an understanding of the topics to be covered.


Lec #TOPICSTYPESASSIGNMENTs
1Marketing (4P's, 5C's)† and Positioning (Company skills)Theory(PDF)
2Barco Projection Systems: Worldwide Niche MarketingCase(PDF)
3The Brita Products CompanyCase(PDF)

(XLS)
4Product (Designing for Customers)Theory(PDF)
5Southwest Airlines, 1993*Case(PDF)
6Calyx and CorollaCase(PDF)
7Customers (Behavior, Research)Theory(PDF)
8Snapple*Case(PDF)
9Sony Aibo: The World's First Entertainment RobotCase(PDF)
10Advertising (Promotion)Theory(PDF)
11Swatch*Case(PDF)
12BMW FilmsCase(PDF)
13Pricing (Customers, Competition)Theory(PDF)
14Tweeter, etc.*Case(PDF)
15Distribution (Place, Collaborators)Theory(PDF)
16Aravind Eye Hospital, Madurai, IndiaCase(PDF)
17Wrap up and Review (Context)

Exercise on the Practice of Marketing is due.
Theory

Practice
(PDF)

† Product, Promotion, Price, Place and Customer, Company Skills, Competition, Collaborators, Context
* Case eligible for group case write up.


 








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