Courses:

Business >> Marketing


For Course Instructors

  • Advertise your course for free
  • Feature your course listing
  • Create course discussion group
  • Link to your course page
  • Increase student enrollment

More Info...>>


Course Info

  • Course Number / Code:
  • 15.818 (Spring 2005) 
  • Course Title:
  • Pricing 
  • Course Level:
  • Graduate 
  • Offered by :
  • Massachusetts Institute of Technology (MIT)
    Massachusetts, United States  
  • Department:
  • Sloan School of Management 
  • Course Introduction:
  •  


  • 15.818 Pricing



    Spring 2005




    Course Highlights


    This course features case studies and questions for discussion in the lecture notes section, and group assignments.


    Course Description


    This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.
     

ACKNOWLEDGEMENT:
This course content is a redistribution of MIT Open Courses. Access to the course materials is free to all users.






© 2010-2021 OpenCollege.com, All Rights Reserved.
Open College is a service mark of AmeriCareers LLC.