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Special Seminar in Marketing: Marketing Management >> Content Detail



Calendar / Schedule



Calendar

SES #TOPICS
1Case: FedEx

Introduction
2Case: Calyx and Corolla

Theory: Customer Life Time Value
3Case: Population Services

Theory: Decision Making
4Case: Coke

Theory: Pricing I
5Case: Rohm and Haas

Theory: Pricing II
6Case: BMW Films

Theory: Advertising
7Midterm Exam
8Case: Zenith

Theory: Diffusion
9Case: Humminbird

Theory: Product Development
10Case: Yoplait

Theory: Research Methods
11Cases: Xerox and Intuit

Theory: Customer Satisfaction
12Cases: Barco and Swatch

Theory: Product Life Cycle
13Cases: Levi's, and Black and Decker

Theory: Branding
14Presentations and Simulation
15Final Exam

 








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