Courses:

Entrepreneurial Marketing >> Content Detail



Lecture Notes



Lecture Notes



Module 1: Marketing and Entrepreneurship


LEC #TOPICS
1Introduction (PDF)
2Sustaining Competitive Advantages of New Ventures (PDF)
3Guest Speaker: Eric Spitz, Chief Executive Officer of Trakus


Module 2: Identifying Market Opportunities


LEC #TOPICS
4Market Research (PDF)
5Wildfire Communications (PDF)
6Demand Forecasting (PDF)
7AT&T USA Direct In-Languge Service: India (PDF)


Module 3: Market Development


LEC #TOPICS
8Creating a New Market (PDF)
9Segmentation and Targeting (PDF)
10Product Concept Development (PDF)
11Focus vs Diversification
12Positioning Tools (PDF)


Module 4: Entrepreneurial Communication Strategy


LEC #TOPICS
13Brent Hodgins, Guest Speaker
14Leverage Communication
15Overcome Market Resistance


Module 5: Entrepreneurial Pricing Strategy


LEC #TOPICS
16Pricing Tools I
17Pricing Tools II
18Market Expansion and Pricing


Module 6: Entrepreneurial Distribution Strategy


LEC #TOPICS
19Mathsoft (A)
20Guest Speaker: Nick Lazaris, CEO of Keurig


Module 7: Building Customer Relationships


LEC #TOPICS
21Managing Customers
22Relationship Marketing and Wrap-Up


Presentation of Marketing Plans


LEC #TOPICS
23Presentation of Marketing Plans
24Presentation of Marketing Plans
25Presentation of Marketing Plans
 


 



 








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