Courses:

Marketing Management >> Content Detail



Lecture Notes



Lecture Notes





LEC #TOPICS
1Introduction (PDF)
2Marketing Philosophies & Core Concepts (PDF)
3Knowing Your Customer: Segmenting, Targeting & Positioning (PDF)
4CASE STUDY: Calyx & Corolla (PDF) 
5Product Design & Branding (PDF) 
6CASE STUDY: Black & Decker (PDF)
7Market Research I: Conjoint Analysis (PDF)
8CASE STUDY:Intuit (PDF)
9Market Research II: Survey Design (PDF)
10Market Research III: Forecasting Demand (PDF)
11CASE STUDY: Optical Distortion, Inc.
12Consumer Behavior (PDF)
13Consumer Behavior (PDF)
14MID TERM EXAM
15Discuss Exam / Marketing Channels (PDF)
16Pricing: Core Concepts (PDF)
17Pricing: Psychological Considerations (PDF)
18CASE STUDY: Southwest Airlines (PDF)
19Advertising (PDF)
20Advertising
21CASE STUDY: Swatch (PDF)
22Competition (PDF)
23Class Presentations of Group Project
24Class Presentations (continued)
25Marketing Ethics & Course Overview (PDF - 1.4 MB)
26IN CLASS FINAL
 


 



 








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