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Corporate Entrepreneurship: Strategies for Technology-Based New Business Development >> Content Detail



Study Materials



Readings

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Note: "Suggested" items in the schedule are supplements to the required readings; they are not required for class discussion but are indicated for those wanting to probe deeper into a particular topic for thesis, jobs assessment or term project.


SES #TOPICSREADINGS
Introduction to course
1Frameworks for corporate entrepreneurship: static and dynamic perspectives

Assigned readings


Roberts, Edward, and Charles Berry. "Entering New Businesses: Selecting Strategies for Success." Sloan Management Review (Spring 1985): 3-17.

Roberts, Edward, and Wenyun Kathy Liu. "Ally or Acquire? How Technology Leaders Decide." Sloan Management Review 43, no. 1 (Fall 2001): 26-34.

Karol, R. A., R. C. Loesser, and R. H. Tait. "Better Business Development at DuPont." Research Technology Management 45, no. 1 (2002): 24-30.

Hickman, C., and C. Raia. "Incubating Innovation." Engineering Management Review 31 (2003): 3.

Strategies for major new product/business development
2Multiple mechanisms for internal venturing

Assigned readings


Roberts, Edward, and Alan Frohman. "Internal Entrepreneurship: Strategy For Growth." The Business Quarterly 37, no. 1 (Spring 1972): 72.

Burgelman, Robert, and Liisa Välikangas. "Managing Internal Corporate Venturing Cycles." Sloan Management Review 46, no. 4 (Summer 2005): 26-34.

O'Connor, Gina, and Alan Ayers. "Building a Radical Innovation Competency." Research-Technology Management 48, no. 1 (January-February 2005): 23-31.

David, Byron. "How Internal Venture Groups Innovate." Research Technology Management 37 (1994): 38.

Pinchot, G. "Introducing the 'Intrapreneur'." IEEE Spectrum (1985): 74-79.

3Corporate venture capital (CVC): alternative approaches

Assigned readings


Roberts. "Corporate Venture Capital: Our Money, Your Brains."

"Venture Capital, Without the Risk." Red Herring, March 31, 2005.

Sykes, Hollister. "Corporate Venture Capital: Strategies for Success." Journal of Business Venturing 5 (1990): 37-47.

Markham, Stephen, et al. "Strategies and Tactics for External Corporate Venturing." Research-Technology Management (March-April 2005): 49-59.



Suggested readings


Amazon logo Lewis, Jordan. Partnerships for Profit: Structuring and Managing Strategic Alliances. New York, NY: The Free Press, 2002, chapter 8. ISBN: 9780743237635.

4Collaborative technology acquisition through alliances and joint ventures

Assigned readings


Teece, D. "Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy." Research Policy (1986): 285-305.

Hamel, Gary, Yves Doz, and C. K. Prahalad. "Collaborate with Your Competitors – and Win." Harvard Business Review (1989).

Amazon logo Harbison, John, and Peter Pekar Jr. "How Great Alliances Grew." In Smart Alliances. San Francisco, CA: Jossey Bass Publishers, 1998. ISBN: 9780787943264.

Dyer, Jeffrey, Prashant Kale, and Harbir Singh. "How to Make Strategic Alliances Work." Sloan Management Review 42, no. 4 (Summer 2001): 37-43.

Büchel, Bettina. "Managing Partner Relations in Joint Ventures." Sloan Management Review 44, no. 4 (Summer 2003): 91-95.

Advani, Rahul, Michael Anderson, Stephen Bowling, Donna Doane, and Edward Roberts. "Technology Strategy in Defence Industry Acquisitions: A Comparative Assessment of Two Giants." MIT Sloan working paper, 1997.



Suggested readings


Ghandour, Fares, Pauliina Girsen-Swartz, Heidi Grenek, and Edward Roberts. "E-Business Transformation via Alliance Clusters." MIT Sloan working paper, 2001.

Chiesa, Vittorio, and Raffaella Manzini. "Profiting from the Virtual Organisation of Technological Innovation: Suggestions from an Empirical Study." International Journal of Technology Management 15 (1998): 109-123.

Lynch, R. P. "Principles and Practices of Corporate Alliance Management." IEEE Transactions-Engineering Management Review (September 1990): 22-43.

5Alternate modes for using venture creation/incubation and spinout to aid corporate business development

Assigned readings


Armstrong, Larry. "Nurturing an Employee's Brainchild." BusinessWeek, October 23, 1993.

Blau, J. "Siemens Opens New Tech Incubators." Research-Technology Management 44 (2001): 4-6.

Deutsch, Claudia. "When a Big Company Hatches a Lot of Little Ideas." New York Times, September 23, 1998.

Regalado, Antonio. "Network the Valley! Panasonic Creates a Nursery for Fresh Ideas." Technology Review, May 1999.

Lord, Michael, Stanley Mandel, and Jeffrey Wager. "Spinning Out a Star." Harvard Business Review (2002).



Suggested readings


Roberts, Edward, and Denis Malone. "Policies and Structures for Spinning off New Companies from Research and Development Organizations." MIT Sloan working paper, 1995.

6Using licensing in and out as part of a corporate technology strategy

Assigned readings


Aitken, Murray, Sunitha Baskaran, Eric Lamarre, Michael Silber, and Susan Waters. "A License to Cure." The McKinsey Quarterly (January 2000): 80-89.

Grindley, Peter, and David Teece. "Managing Intellectual Capital: Licensing and Cross-Licensing in Semiconductors and Electronics." California Management Review (January 1997): 8-41.

7Integrating internal and external venture strategies

Assigned readings


Amabile, Teresa, and Dean Whitney. "Corporate New Ventures at Procter & Gamble." Harvard Business School Case. Boston, MA: Harvard Business School Publishing: Case: 9-897-088, January 23, 1997.

Sellers, Patricia. "P&G: Teaching an Old Dog New Tricks." Fortune, May 31, 2004.

"Procter & Gamble and NineSigma, Inc. Announce Strategic Relationship." Procter & Gamble news release, March 19, 2003.

Campbell, Andrew, Julian Birkinshaw, Andy Morrison, and Robert van Basten Batenburg. "The Future of Corporate Venturing." Sloan Management Review 45, no. 1 (Fall 2003): 30-37.

Sykes, Hollister. "Lessons from a New Ventures Program." Harvard Business Review 64 (May-June 1986): 69-74.



Suggested readings


Roberts, Edward, and Charles Berry. "Entering New Businesses: Selecting Strategies for Success." Sloan Management Review 26 (Spring 1985).




Recommended Books


The following books are recommended for those seeking more insights to alternative approaches to new technology-based product and business development.

Amazon logo Badaracco, Joseph Jr. The Knowledge Link: How Firms Compete Through Strategic Alliances. Boston, MA: Harvard Business School Press, 1991. ISBN: 9780875842264.

Amazon logo Block, Zenas, and Ian MacMillan. Corporate Venturing. Frederick, MD: Beard Books, 2003. ISBN: 9781587982118.

Amazon logo Chesbrough, Henry. Open Innovation. Boston, MA: Harvard Business School Press, 2003. ISBN: 9781578518371.

Amazon logo Dorf, Richard, and Thomas Byers. Technology Ventures: From Idea to Enterprise. New York, NY: McGraw-Hill, 2004. ISBN: 9780072853537.

Amazon logo Doz, Yves, and Gary Hamel. Alliance Advantage. Boston, MA: Harvard Business School Press, 1998. ISBN: 9780875846163.

Amazon logo Harbison, John, and Peter Pekar Jr. Smart Alliances. San Francisco, CA: Jossey Bass Publishers, 1998. ISBN: 9780787943264.

Amazon logo Lewis, Jordan. Partnerships for Profit: Structuring and Managing Strategic Alliances. New York, NY: The Free Press, 2002. ISBN: 9780743237635.

Amazon logo Pinchot III, Gifford. Intrapreneuring. New York, NY: Harper & Row, 1986. ISBN: 9780060913359.

Amazon logo Roberts, Edward. Entrepreneurs in High Technology: Lessons from MIT and Beyond. New York, NY: Oxford University Press, 1991. ISBN: 9780195067040.

Amazon logo Yoshino, Michael, and U. Srinivasa Rangan. Strategic Alliances: An Entrepreneurial Approach to Globalization. Boston, MA: Harvard Business School Press, 1995. ISBN: 9780875845845.


 








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