Courses:

Course Info

• Course Number / Code:
• 15.84 (Spring 2004) 
• Course Title:
• Special Seminar in Marketing: Marketing Management 
• Course Level:
• Graduate 
• Offered by :
• Massachusetts Institute of Technology (MIT)
  Massachusetts, United States  
• Department:
• Sloan School of Management 
• Course Instructor(s):
• Prof. Dan Ariely
  Prof. Michael Norton 
• Course Introduction:
•  
• 
  
  15.840 Special Seminar in Marketing: Marketing Management
  
  
  
  

  Spring 2004

  
  
  

  
  
  

  Course Highlights

  
  
  

  This course features a set of lecture notes which accompanies the theory discussions in class. Both the midterm and final exams are also available.

  
  
  

  Course Description

  
  
  

  The purpose of 15.840 is to:

  • Introduce key marketing ideas and phenomena.
  • Develop students' skills in marketing analysis and planning.
  • Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.