| A. Introduction and overview |
| 1 | What is technology strategy and why does it matter (PDF) |
| B. Creating value: Patterns of change in technologies and markets |
| 2 | Co-evolution of the demand opportunity and technological infrastructure (PDF) |
| 3 | Life-cycles, dominant designs, transitions and disruptions (PDF) |
| 4 | Debrief and discussion on value creation (PDF) |
| C. Capturing value: Making a distinctive contribution |
| 5 | Appropriability, uniqueness and resources |
| 6 | Systems, solutions and standards (PDF) |
| 7 | Architecture, interfaces, modularity and platforms (PDF) |
| 8 | Debrief and discussion on value capture (PDF) |
| D. Deciding on value: Tough choices, limited time and incomplete information |
| 9 | Constructive conflict, uncertainty and real options (PDF) |
| E. Delivering value: The dynamics of organizations |
| 10 | Simple rules, active waiting and avoiding overload (PDF) |
| F. Summary |
| 11 | Recap and summary (PDF) |
| 12 | Student presentations |
| 13 | Student presentations (cont.) |