Courses:

Strategic Marketing Measurement >> Content Detail



Lecture Notes



Lecture Notes





LEC # TOPICS
1Introduction (PDF)
2Conjoint Basics (PDF)
3Creating a Survey (PDF)
4Cluster Analysis (PDF)
5Segmentation and Market Structure
6Guest Lecture: Dewey Library Staff, Secondary Research
7John Wax Case and Factor Analysis
8Perceptual Maps (PDF)
9Review Case: MSA
10Information Pump
11Presentations
12Presentations
 


 



 








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