Texas Tech University Business College Duo Wins Worldwide Academic of the Year Award

Source: Market Watch Posted By: Johnnie R...4766 days ago

Texas Tech University Rawls College of Business professor and senior associate dean Debra Laverie, Ph.D., along with co-author William Humphrey, were named the 2011 Mobile Marketing Top Academic of the Year by the Mobile Marketing Association (MMA) for their work entitled "Brand Community and Location Service Social & Mobile Research."

Laverie and Humphrey were among the first 56 individuals worldwide to receive The Smarties(TM) -- a new name for MMA's awards, which reflect the growth and unique....

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