University of Phoenix gets heavy exposure in NCAA coverage

Source: Biz Journals Posted By: Jennifer G..5698 days ago

Arizona State University was the official host of Thursday's NCAA men's basketball tournament games in Glendale, but the University of Phoenix may have gotten more publicity and marketing out of the games.

The Western Regional semifinal games were held at the University of Phoenix Stadium in Glendale. The name of the venue -- and, therefore, the school -- was prominent on the basketball court as the University of Connecticut beat Purdue University and the University of Missouri upset the Univ

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