Longhorns most valuable college team

Source: Biz Journals Posted By: Gigi D...5476 days ago

The University of Texas football program is the most valuable in the country, according to a new report on Forbes.com.

The Longhorns, who play in the national championship next month, earned $82 million through ticket sales and advertising, and posted a $59 million net gain last season that was distributed to academics and athletics, according to the report.

Texas’ $119 million capitalized value bumped off defending fiscal champion Notre Dame by $11 million, which despite fairing poorly on....

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